Your domain name is so much more than just a web address. For many prospects, it is the gateway to your website, the first impression they have and one that could make a sale or send them to your competitor. It is a sequence of letters and characters that must be properly considered to have the desired effect on your audience!
With this in mind, here are a few reasons why you should take the time to properly consider your domain name:
- It can be your customer’s first impression
In 2024, there are many ways your customer can find their way to your website. Google searching your industry, stumbling across your Instagram, being redirected through third party content etc.
Another way, of course, is through your web address. When you buy domain name, you must choose a web address that your customer is going to find easy to remember and easy to search. This is because anything to the contrary will likely confuse them and have them seeking out your competitor.
Say you run an air conditioning company called “Awesome Air”. The last thing you want to do is convolute your web address by creating something like “www.awesomeairconditioningsolutions.com.au”. Your customer will likely have a hard time remembering that address when it comes time to enter it into the search bar and this will likely send them to your competitor.
Instead, you would want to keep it simple with something like “www.awesomeair.com.au” as this contains your exact business name and won’t confuse your prospects when they go to find your website.
- It shows you care about your website
A website should be a well-refined tool of digital success. Each and every aspect, from your content to your images, links and social media leading to your site, should be well-defined in order to create the best overall experience for your prospects.
One of such imperative considerations is your web address. It may seem innocuous, but it actually plays a massive role in how your customer views your brand. Let’s go back to that “www.awesomeairconditioningsolutions.com.au” example. Your customer will read that and think, “oh, what? Why did they have to make their web address so long? I can’t be bothered typing that out”.
Conversely, a short, sharp and concise web address is one that your customers will have little trouble entering and this, rewardingly, amplifies your branding. It shows that you have taken the time to consider the importance of your website address as part of your branding. It also shows that you have the marketing finesse to create a name that is short and sharp and easy for your customers to search.
All this, combined, shows that you care about your website and your customers having a great experience with it!
- The little details count
Your web address may seem like a small part of your marketing campaign. After all, it’s just a small sequence of letters and characters your customers have to enter to visit your website, how important can it be? Well, when you consider the fine points of website building, and how important even ostensibly minor things like quality grammar and colour choices can be, it’s plain to see how important having a short, sharp and concise web address is for your marketing.
So, it’s important to remember these three factors when choosing your domain name. Don’t skip out on it as it is very important for your branding!
